Don't let last season's reviews decide who gets this season's emergency call.
HVAC demand swings hard with the weather, but Google doesn't know your slow season from your busy one unless your profile keeps moving. RafterSignal keeps review requests and profile updates going year-round, so the off-season doesn't cost you the next rush.
Free, 5-minute look at your market. No card, no contract.
The off-season costs more than you think
RafterSignal exists because these three patterns show up in almost every HVAC contractor shop's Google Business Profile.
Review volume drops when the phone does
Fewer jobs in the off-season means fewer reviews — and your map-pack position can quietly slide right when the next rush is about to start.
An outdated profile loses to a fresher one
A Business Profile still listing last year's service area or hours quietly loses ground to a competitor whose profile looks current.
No-heat and no-AC calls go to whoever looks active now
Emergency HVAC searches favor profiles with recent reviews and activity — not necessarily whoever's been in business longest.
What this looks like for a HVAC contractor
Booked solid in summer, dead quiet by October
The situation: Word-of-mouth carried the busy season, but the off-season had no pipeline — and the GBP profile still listed the old service area.
What the loop would do: Fix the service-area and hours listings, start a steady review cadence, and post seasonal maintenance offers to keep the profile active year-round.
No surprises.
Core
No setup fee. No contract. Cancel anytime.
- Review-request texts after every job
- Weekly Google Business Profile updates
- Reputation response support
- Monthly plain-English owner report
Pro
Most bookedNo setup fee. No contract. Cancel anytime.
- Everything in Core
- ZIP-code visibility tracking
- Automated follow-up sequences
- Priority, same-day response
Most shops cover the entire month with one extra booked job.
We onboard a limited number of shops per trade, per town — so your spot doesn't go to the competitor down the road.
Reputation that holds up when someone looks closer.
Fast growth built on shortcuts falls apart the moment a customer — or a regulator — checks the receipts. RafterSignal is built with the FTC's 2024 review rule in mind, so what you're showing customers is exactly what they'd find if they dug in themselves.
Questions hvac owners ask
Will my customers feel spammed by review-request texts?
No. Each customer gets one well-timed text after their job is closed out — never a batch blast, never a repeat nag. If someone opts out, they're removed automatically.
Is this actually compliant with Google's and the FTC's review rules?
Yes. We ask every customer, not just the happy ones, and we never offer incentives for a review or filter out negative feedback before it's posted — practices the FTC's 2024 review rule specifically targets. What you see is what your customers actually said.
How fast will I see a difference?
Review requests start going out within your first week. Most shops see new reviews landing inside two to three weeks, with local search visibility building steadily over the first one to two months as your Google Business Profile activity picks up.
What do you actually need from me to get started?
Manager access to your Google Business Profile, and a phone number we can send review-request texts from after each job. That's it — no new software for your crew to learn.
Can I cancel if it's not working for me?
Anytime, no contract and no cancellation fee. We're currently onboarding a limited number of shops per town, so we'd rather earn the renewal every month than lock you in.
Are those case studies from real clients?
Not yet, and we'd rather tell you that than let you assume otherwise. RafterSignal is a new shop — the case studies are labeled illustrative scenarios built from typical patterns in the trades we serve, not results from a named client. Once real clients have real results, we'll replace them and credit those shops by name.
See the gap between your good work and your next five-star review — free.
Tell us about your trade and where you work. We'll show you what your visibility looks like right now, where the signal loop would make the biggest difference, and exactly what it would take to close the gap. No pitch, no pressure — just a straight answer.