Be the name neighbors already trust.
You already do the work that earns five stars. RafterSignal makes sure it shows up — honest review requests after every job, weekly Google Business Profile upkeep, and one plain-English report a month, so a finished job actually books the next one.
Free, 5-minute look at your market. No card, no contract.
Good work deserves a better echo.
Most jobs end at the invoice. RafterSignal keeps the loop open for three more steps — the ones that turn a satisfied customer into your next lead.
Finish the job
Your crew does what it already does best. We just make sure the follow-up isn't left on the table.
Ask for the truth
A well-timed text invites every customer to leave an honest review — no scripts, no pressure, no filtering out the ones you'd rather not hear.
Stay visible locally
Your Google Business Profile gets real upkeep — fresh photos, service updates, and the attention that keeps you showing up when someone nearby searches.
What actually happens each week
No bundled fluff. Four things, done consistently, because consistency is what moves rankings.
Review requests
Every closed job triggers a well-timed text asking for an honest review — sent while the work is still fresh, never batched into a spammy blast.
Google Business Profile
Weekly posts, photos, and service updates so your profile reads as active, not abandoned.
ZIP-code visibility
We track how you rank for the searches that matter in the towns you actually work.
Reputation response
Every review — good or hard to read — gets a thoughtful response drafted for your voice, so nothing sits unanswered.
Monthly owner report
One page, plain English: what moved, what didn't, and the one thing worth doing next.
Case studies
RafterSignal is a new shop, so these are illustrative scenarios built from typical outcomes we've researched across plumbing, HVAC, roofing, and electrical businesses — not claims from a specific named client. Once real client results are in, we'll swap these in and credit them by name.
Buried under three competitors for "emergency plumber near me"
The situation: Great reviews on the invoice, but only 9 of them on Google — and none from the last eight months. The profile hadn't been touched since it was claimed.
What the loop would do: Text every closed job for an honest review, post weekly GBP updates, and respond to the two hard reviews sitting unanswered.
Booked solid in summer, dead quiet by October
The situation: Word-of-mouth carried the busy season, but the off-season had no pipeline — and the GBP profile still listed the old service area.
What the loop would do: Fix the service-area and hours listings, start a steady review cadence, and post seasonal maintenance offers to keep the profile active year-round.
One bad review was outranking twenty good jobs
The situation: A single unanswered 1-star review sat at the top of the profile for over a year, with no response and no newer reviews to push it down.
What the loop would do: Draft a thoughtful, non-defensive response to the old review, then build a steady flow of new honest reviews so it's no longer the first thing people read.
Great reputation on Facebook, almost invisible on Google
The situation: Happy customers were told "leave us a review" after every panel upgrade — but with no clear link, most landed on Facebook instead of Google, the profile that actually drives local search.
What the loop would do: Send a one-tap Google review link after every closed job, keep the GBP profile posting completed-job photos, and mirror the strongest existing reviews into site testimonials.
No surprises.
Core
No setup fee. No contract. Cancel anytime.
- Review-request texts after every job
- Weekly Google Business Profile updates
- Reputation response support
- Monthly plain-English owner report
Pro
Most bookedNo setup fee. No contract. Cancel anytime.
- Everything in Core
- ZIP-code visibility tracking
- Automated follow-up sequences
- Priority, same-day response
Most shops cover the entire month with one extra booked job.
We onboard a limited number of shops per trade, per town — so your spot doesn't go to the competitor down the road.
"You're showing up more often for emergency-repair searches in the north ZIPs. Keep the photo cadence — ask the team to mention same-day availability on calls."
The monthly readout
No vanity metrics, no jargon. Just what changed, why it changed, and the next useful move — written so you can read it between jobs, not decode it with a marketing degree.
Every report ends with one recommendation. Not ten. One you can actually act on this week.
Reputation that holds up when someone looks closer.
Fast growth built on shortcuts falls apart the moment a customer — or a regulator — checks the receipts. RafterSignal is built with the FTC's 2024 review rule in mind, so what you're showing customers is exactly what they'd find if they dug in themselves.
Questions owners actually ask
Will my customers feel spammed by review-request texts?
No. Each customer gets one well-timed text after their job is closed out — never a batch blast, never a repeat nag. If someone opts out, they're removed automatically.
Is this actually compliant with Google's and the FTC's review rules?
Yes. We ask every customer, not just the happy ones, and we never offer incentives for a review or filter out negative feedback before it's posted — practices the FTC's 2024 review rule specifically targets. What you see is what your customers actually said.
How fast will I see a difference?
Review requests start going out within your first week. Most shops see new reviews landing inside two to three weeks, with local search visibility building steadily over the first one to two months as your Google Business Profile activity picks up.
What do you actually need from me to get started?
Manager access to your Google Business Profile, and a phone number we can send review-request texts from after each job. That's it — no new software for your crew to learn.
Can I cancel if it's not working for me?
Anytime, no contract and no cancellation fee. We're currently onboarding a limited number of shops per town, so we'd rather earn the renewal every month than lock you in.
Are those case studies from real clients?
Not yet, and we'd rather tell you that than let you assume otherwise. RafterSignal is a new shop — the case studies are labeled illustrative scenarios built from typical patterns in the trades we serve, not results from a named client. Once real clients have real results, we'll replace them and credit those shops by name.
Do you work outside Massachusetts?
We're starting with home service businesses across Southeastern Massachusetts and the wider New England area, onboarding a limited number of shops per trade, per town. If you're further out, reach out anyway — worth asking.
I already use another marketing tool — will this step on it?
No. RafterSignal focuses narrowly on review requests and Google Business Profile upkeep — it doesn't replace your CRM, invoicing, or ad platform. Most shops run it alongside whatever they already use.
See the gap between your good work and your next five-star review — free.
Tell us about your trade and where you work. We'll show you what your visibility looks like right now, where the signal loop would make the biggest difference, and exactly what it would take to close the gap. No pitch, no pressure — just a straight answer.